Skip to main content. By using our site, you agree to our collection of information through the use of cookies. To learn more, view our Privacy Policy. Log In Sign Up. Download Free PDF. Consumer behavior and Consumer buying decision process. Kevin Strijker. Download PDF. A short summary of this paper.
Student of International Business Management, Science and Research Branch, Islamic Azad University, Guilan, Iran Abstract Complex global developments in all areas, as well as in the field of marketing have forced marketers to target their activities. In this paper attempted to provide a framework of consumer behavior. In this study, first definition of consumer behavior, the key concepts of consumer behavior and buying decision process and then model of consumer behavior is presented.
Introduction Study of consumer behavior is very important because intentionally or unintentionally we are consumer. With the philosophy of marketing production trend to marketing trend of consumer behavior has been important. In marketing some question create that as a marketer we should pay attention to them and provide a reasonable answer for them.
One of the following questions is: What is the purpose of consumer behavior? Considering that a marketer seeking to identify the needs and demands of our customers and do the appropriate action to meet those needs and desires, should understand Consumer behavior as well.
In this study, the researcher wants to explain his view according to previous studies briefly in consumer behavior. Definition of Consumer Behavior Consumer behavior in marketing is a new issue. So that the first books published does not reach before in this field. Most universities do not make any effort before , but it has grown significantly in recent years, So that a special team of investigators was formed in about consumer behavior and in the group had members from 30 countries Definition: Consumer behavior include mental activity, emotional and physical that people use during selection, purchase, use and dispose of products and services that satisfy their needs and desires Kotler, 3.
Key concepts of consumer behavior 1 Consumer behavior is motivational: The main question that arises in this context is that "why o su er eha iors o ur? Answer to this question is included in the definition of consumer behavior.
Consumer behavior is to meet the needs and demands of him. Behavior is a tool to achieve objectives and target consumer derives from his needs and desires. With each other. Rostami, 4 Consumer behavior at different times has different complexity: Buy different product by different people has different implications.
Buy some goods, involves all three- process step of the consumer Behavior, While buying some goods goods that are consumed regularly is very simple and does not require multiple steps. Customers try to make buying process simple through trusting others, loyalty to the brand and When we buy something for our self we can play that 3 role.
Golchinfar, Sometimes by using others opinion buy something for some one that in this case we can play an individual role. These effects can be short, medium or long term. Consumer buying decision process Consumers can purchase different products And this difference because that different buying decisions buying process consists of several steps in Figure 1 taken from the site abercrombie.
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Principles of Marketing. Business, Political Science. Principles of Marketing takes a practical, managerial approach to marketing.
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